Happy Monday y’all! Summers are here, temperatures are rising and rising a bit too quickly in this part of the world, but I’ve got all you covered. We’ll beat the heat in style, with a quick, refreshing and perfectly cool drink Strawberry Mojito. It’s virgin (non-alcoholic) yet so bubbly and fruity making it a perfect summer drink!
I had posted this image on my Facebook Page here a few weeks ago and had totally forgotten about posting the recipe, until a reader reminded.Yeah, that’s what rising temperatures do to you. But, I’m glad someone reminded, they’re following the blog 😀
Just a few ingredients and you have it all, Anti-oxidants from mint and strawberries and Vitamin C from lemons. It involves muddling of the ingredients, mixing it all up and start sippin’! See, in the picture how muddling the strawberries, mint leaves and sugar brings out all those juices? That’s the base for our drink.
This is the ultimate summertime drink, although there’s a classic version of Mojito with lime and mint leaves alone, but adding strawberries gives it some sweetness and of course a whole new flavor, can it get better than that? I don’t think so!
Like I said this Mojito has it all, it’s adding to your good health, helps de-stress and relax, what else do you need on a hot summer day? Oh! It makes an excellent party drink too, so impress your guests or make it for yourself, just make it and start Sippin’!
Virgin Strawberry Mojito
by Hirra Pervaiz May-9-2016
Virgin Strawberry Mojito, is Perfectly cool and So refreshing, this Strawberry Mojito has it all! Antioxidants from mint and strawberries, Vitamin C from the lemons, it’s bubbly and fruity P.S It’s non-alcoholic!.
Prep time: Total time: Yield: serves 2
10-12 Strawberries, hulled and sliced
8 Mint Leaves
1-2 Lemons (juice)
1 Tbs Sugar or Honey
1/4 Cup Lemon Malt
7UP or Sprite
In a bowl or Mason Jar muddle together strawberries, mint leaves, lemon juice and sugar. Leave for about 2 minutes
If doing in a bowl, add this to your serving glasses and ice cubes, lemon malt and fill up with 7UP or Sprite
Gently Stir, garnish with mint leaves and serve immediately!
If you’re making this for a party, you can prepare ahead of time, muddle the ingredients in a large pitcher and keep your lemon malt and 7UP/Sprite chilled. When the guests arrive mix it up and serve immediately
7Up has taken countrywide gastronomes on a journey with the launch of their new TVC and that too without a passport. Don’t believe me? Read till the end and you’ll experience the amazing journey with 7Up
In my earlier post here, I introduced you to 7Up’s hunt for #AsalFoodie and how they are engaging foodies on social media with an ongoing competition where they’ve provided quirky cover photos and profile pictures to display and prove you’re the AsalFoodie and win an iPad too. This campaign took the social media by storm and with an overwhelming participation and some very unique, creative and interesting foodies and 7UP competition entries (profile pictures & cover photos) it’s been a hit!
It was not only on the social media, the #AsalFoodie hunt went on a cruise. Yes you read it right; there was an exclusive 7Up foodies cruise. Some of our favorite stars Zoe Viccaji, Anoushey Ashraf and more were spotted cruising with 7Up and having a fun time on the foodie cruise with some interesting activities like ‘7Up Fishing’ and of course some really good food. The highlight of the event was Zoe Viccaji’s first ever live performance on the cruise that was exclusively covered and shared on 7Up’s social media platforms.
This event too was a great hit with the campaign hash tag trending and reaching over 8 million in Pakistan within a few hours.
7Up always comes up with unique ways of promoting the brand and reaching out to its consumers and that’s when we spotted 7Up’s floating billboard at Do Darya, Karachi (Now that’s an incredibly amazing way to do it!). The location is a foodie hub with most popular restaurants around, and so has to be 7Up as wherever there’s food there’s 7Up. This unique advertising/floating display became an instant talk of the town.
And the foodie journey continued, from the cruise to floating billboard it came to Lahore as a 7Up Foodie Bus Tour. A double decker 7Up foodie bus was spotted around Lahore taking its passengers all around the city and making stops to serve them live food.This was again a hit and everyone was found tweeting about the 7UP Food Fest!
A brand identity is built on how well a brand connects with its consumers and how impactful, memorable and emotional those connections are. 7Up with its branding strategy has proved to make a strong connection with its consumers by going beyond just a TVC and connecting with its consumers with love for food as well as taking them along on the foodie journey!
While this may not be the end of 7Up’s Foodie journey and hunt for #AsalFoodie and we all wait for another surprise from 7Up which I’m sure you would not want to miss out, So keep yourself posted on all the latest happenings on 7Up’s foodie journey by following them on their Facebook page and Twitter.
Let’s Keep Rollin with the quest to find the #AsalFoodie with 7Up!
All the foodies have geared up since the new 7UP TVC came out. While we all were celebrating “Food ka love” with 7UP, this time it’s not about the Food ka love alone, it’s the quest to find the “AsalFoodie” (The real foodie)
7UP TVC’s came up with a very relatable and the most celebrated thing in our culture “Food”, with its catchy jingle and pairing of food items with 7UP it was an instant hit! The new TVC and the jingle still hold you to celebrating the love for food with higher notes and beats. The part saying “Asal foodie ki Kahani” (Story of the Real Foodie) gives an instant jolt of foodie power and the background voice Asal Foodie is quite impactful too.
And this is not it, if you’ve read the post title it says ‘hunt for #AsalFoodie’. So this time 7UP is not only taking you to the foodie journey but, is challenging you to prove if you really are #AsalFoodie. There is quite a buzz around Facebook and everyone has changed their profile and cover photos to the very fun and quirky ones provided on 7UP Facebook page.If you’re the #AsalFoodie enter the contest, they’re giving away iPads to the best profile. While I’m quite confident in winning this title, you can try your luck too by following the contest details and choosing the profile and cover photos from the links below.