Category

Ramadan

3 Japhiyan Advertising Eid NestleFruitaVitals Press Ramadan Reviews Siblingbond Sip Positive TVC

Nestlé Fruita Vitals – The Sibling Bond

Nestlé Fruita Vitals giving a whole new meaning to 3 japhiyan this Eid. In their latest TVC Nestlé Fruita Vitals touches the right chords for all those who have siblings abroad, who anxiously wait for them on Eid, for the union and celebrations together.

The sibling bond is very beautifully presented in the TVC where the elder brother surprises the family by visiting on Eid and the younger brother is all so upset with him. We can all so relate to the complaints the younger brother has, not liking Facebook posts (we all have issues, don’t we?) not attending calls, not being there with the family on last Eid.
The concept of 3 japhiyan is again depicted in a beautiful way and with a beautiful message. No matter how upset you are with your sibling – just hug it out, the bond you share is precious than all the complaints and most importantly a hug fixes everything.
The lyrics are paired beautifully with the concept “dil nahin bhoolta dil ka yeh rasta” and we see the mother is happy and teary eyed seeing the love and bond his boys share.  It ends with the family on table having a good time and the elder brother being the elder brother annoying the younger one (so relatable). This TVC does justice to the brands concept of adding sweetness and affection to relationships “karwahat mein mithas”
There is no happiness greater than having your loved ones with you on occasions like Eid. If your sibling lives abroad and you have similar complaints, when they visit don’t forget to give them 3 japhiyan this Eid!
The brand, the creatives have done a great job in presenting an awesome concept depicting the sibling bond. The concept is paired perfectly with beautiful lyrics and enticing production value.
If you haven’t watched this awesome TVC yet, watch it now and share with your siblings.

1 Comment
3 Must have Chutney Food Ramadan Ramadan Recipes Ramzan Recipes Recipes Sauces/Dips/Chutneys

3 Must Have Chutneys for Ramzan

Ramzan Mubarik! It feels so great to be blessed with another month of Ramzan this year, an entire month of blessings, preparations for Roza (Fasting) and of course Food (both Suhoor and Iftar). No Iftar (meal for breaking the fast at Maghrib prayers) is complete without Chaat on the Iftaar table and no Chaat is complete without at least one or two chutneys in it. Here are the 3 Must Have Chutneys for Ramzan

Chutney is a flavor-enhancer for any Chaat or other fried items like pakora, samosay, kachori etc. It may vary in texture – can be sweet or spicy, smooth or chunky and generally includes a combination of vegetables, fruits or herbs.

Green-Chutney-TTTB
Green (Hari)Chutney is the most popular and favorite of all Chutneys – a spicy and grainy chutney made with mint and coriander giving this concoction a beautiful green color. Mint adds freshness, while the addition of lemon enhances the flavors and also prevents discoloration. Adding tomato to the chutney gives it a nice flavor too.
This Chutney goes with all types of chaats and other deep-fried snacks likes samosas, pakoras, kachoris to add freshness and heat. Mixing a few tablespoons of Green Chutney with plain yogurt makes it Raita (a minty sauce with creamy yogurt base) that’s used as a condiment with Biryani, Pulao or Kebabs.

print recipe

Mint Coriander Chutney (Green Chutney)
A full package of freshness, spiciness and tanginess combined makes it a favorite! 
Prep time: Total time: Yield: Makes 1 Cup

Ingredients

  • 1 Bunch Mint Leaves
  • 1 Bunch Fresh Coriander Leaves, finely chopped
  • 1 Medium Sized Tomato, chopped
  • 8-10 Garlic Cloves
  • 2 Tbsp Lemon Juice
  • 3-4 Green Chilies, sliced
  • 1/2 Tbsp Salt or to taste
  • 1/2 Tbsp Red Chili Powder
  • 1/2 tsp Chaat Masala Powder

Instructions

  1. Wash and chop the vegetables
  2. Add all the ingredients in the blender, add 1 or 2 Tbsp of water so that the ingredients blend easily
  3. Keep blending until all ingredients are well combined into a smooth paste.
  4. Taste check, add more salt, red chili or lemon juice as required
  5. Its ready! serve it as a dip, spread or condiment

Notes

  1. This can be stored for about a week in the refrigerator
  2. This can be also stored be freezing and can be used as needed, just thaw and use. It’ll become dark green in color upon freezing however the taste will remain the same
Tamarind-Date-Chutney-TTTB
Tamarind and Date (Khajoor-Imli) Chutney –  a sweet, spicy and tangy chutney made with tamarind and dates along with some spices making this a must have chutney for lip-smacking food. Sometimes used as a condiment with fried-food but mostly used as a sauce in chaats like Papdi chaat, Dahi Bhalla, Bhel Puri

print recipe

Tamarind Date Chutney (Imli-Khajoor Chutney)
A sweet and sour chutney a perfect accompaniment with fried-foods and chaat
Prep time: Total time: Yield: Makes 1 Cup

Ingredients

  • 1/2 Cup Tamarind(Imli)
  • 1/2 Cup Dates, Pitted
  • 1/2 Cup Brown Sugar
  • 1/2 tsp Dry Ginger Powder
  • 1 tsp Roasted Cumin Powder
  • 1/2 tsp Red Chili Powder
  • 1/2 tsp Red Chili flakes (optional)
  • 1 tsp Salt or to taste
  • 2 Cups Water or as required

Instructions

  1. boil the tamarind and dates in water
  2. when they become soft add the brown sugar and the spice powders and salt. cook further till the sugar dissolves.
  3. switch off the burner and let the mixture cool.
  4. grind the chutney mixture to a smooth paste. sieve the chutney through a strainer. add more salt if needed.
  5. if the chutney becomes too thick add some water to liquidize it
Tamarind-Chutney-TTTB

Tamarind (Imli) Chutney – a spicy and sour chutney made from tamarind and a few spices. This chutney has a liquid consistency and is a favorite one to add in all those Chaats to give it a more tangy flavor. Add it to your regular fruit Chaat for a kick of flavor and you’ll love it even more. This chutney can be frozen up to a month. 

print recipe

Tamarind Chutney (Imli Chutney)
A spicy and sour chutney to enhance flavors in your chaat to make it more flavorful and delicious
Prep time: Total time: Yield: Makes 1 Jar

Ingredients

  • 1 Kg Tamarind (Imli)
  • 1 1/2 liters Water
  • 1/2 Kg Sugar
  • 1 1/2 tsp Salt or to taste
  • 1 1/2 tsp Red Chili Powder
  • 1 Tbsp Chaat Masala
  • 1 Tbsp White Vinegar

Instructions

  1. Wash dried tamarind and soak in water over night
  2. Sieve the soaked tamarind and transfer to a wok.
  3. Add sugar and put it on medium heat, until sugar dissolves. Now add salt, red chili powder, chaat masala and white vinegar.
  4. When it starts to thicken, taste check, add more salt, red chili as required.
  5. Remove from heat, cool and serve it as a dip or condiment
These 3 chutneys are a must-have at my home during Ramazan and all year through. They make all those Chaats so much exciting and flavorful. Try these in your Iftar Chaats and enjoy lip-smacking deliciousness.

These also make great Ramzan gift items, prepare the chaats, transfer in storage jars, label them and tie a ribbon around the jar and gift it – Fancy yet useful gift.

You can also set up a Chaat station at the next Iftaar you’re hosting, allow the guests to prepare their own chaat with all the ingredients set out on the table, some papri, boiled potatoes, boiled chickpeas, onions, sev and 3 must-have chutneys and you have your Chaat station ready!

Have a great Ramzan 🙂 
4 Comments
Advertising Eid Press Ramadan Shan Foods TVC

Shan Foods TVC – Celebrate your Loved Ones!

The old adage goes “Distance makes the heart grow fonder” and when it’s your near and dear ones who are miles away from you the heart not only grows fonder it also waits and longs for being with them. For some it may be easy but for many it’s just not possible to be with their loved ones on special occasions. Building on this concept Shan Foods has brilliantly come up with its Ramadan/Eid TVC

The new Shan Foods TVC took the social media by storm and it went viral soon after its release. The concept of the TVC is so emotional, relatable and has a sentimental value for all those who have their loved ones away from them. Not only this, those who don’t, can still feel how its like to be away from your near and dear ones specially on festivals and special occasions. And of all relations the relation with mother’s is the most precious of all. A mother’s love is expressed through her cooking, the taste of the food from mother’s hands is irreplaceable, its the most delicious and yummiest of all in the whole world. But when you’re away from mother its that food one misses the most, but Shan brings that taste to you, the same taste of home cooked food at your table, just like your mother’s.
Food connects us all and when you’re living abroad the craving for home cooked Pakistani food is the most. Shan spices satisfy those cravings and makes it easier for anybody to get the same taste from back home. With Shan spices anybody can cook and its not just a spice mix, its a mix of love, family bonding, emotions and values packed with love for the loved ones away from home or anywhere in the world.
Shan’s TVC has proved that you don’t need popular faces to promote your brand. It’s that emotional connection with your audience that makes a brand a success and this TVC speaks for its self, with more than half a million views and 35,000 shares in less than two days its a hit!
If you haven’t watched this brilliant TVC yet, watch it now


Celebrating the precious moments we share with our loved ones.Shan. #KhushiyanChakhLo
Posted by Shan Foods on Saturday, June 20, 2015

#KhushiyanChakhLo with Shan

No Comments
#LightingUpLives Advertising Liter of Light Pepsi Pepsi Ramadan Campaign Press Ramadan

A Bright Idea: A Liter of Light, Lighting Up Lives!

Lighting-up-lives-Pepsi

Have you ever thought what could normally be done out of a plastic bottle once you’ve consumed the beverage? Or have you ever thought of using that plastic bottle some other way (apart from growing plants in it?). Well, somebody did and came up with a brighter idea of using plastic bottles in an incredibly valuable way. A revolutionizing, campaign #LightingUpLives by Pepsi Co Pakistan and Liter of Light, is that bright idea which caught our attention has won our hearts and has made us proud.

The #LightingUpLives campaign is a bright idea because this unique solar based solution uses minimum resources and up-cycled Pepsi plastic bottles to light and brighten the lives of many. Pakistan’s largest refugee camps, Jalozai IDP camp witnessed the most amazing utility of this initiative. The camp that had no lighting when the sun went down, with the #LightingUpLives campaign now has lit up homes, restrooms, streets and hospitals. The refugees express their feelings of having light at night as a “blessing”

The #LightingUpLives campaign was brilliantly filmed by renowned Oscar Winning Filmmaker, Sharmeen Obaid Chinoy and was launched at a recent PR event at Lahore that was attended by some prominent celebs, officials and people from all walks of lives. While everyone praised PepsiCo’s initiative, we’ve developed a strong love for the brand, as its been the first one to stand up and take an initiative to ‘Light up lives’ and uplift the lives of the affected communities, which we think is quite thoughtful and praiseworthy.
As we appreciate the efforts, somewhere it strikes, how can we make such a big, bright difference in the world? Well, Pepsi just answered this one for us. With its new Ramadan TVC – an extension to the #LightingUpLives campaign, Pepsi is calling the entire nation to come forward and be a part of this initiative and that too without doing much.
A simple purchase of 1.75L Pepsi bottle will donate Re.1 from Pepsi to Liter of Light, to light more lives and bring more smiles to their faces.
Pepsi a brand of the youth, with its #LightingUpLives campaign has given a new direction and a new purpose to the youth of Pakistan. While having a chilled bottle of Pepsi at your iftaar table, you can light up someone’s home. Pepsi’s initiative also encourages the youth to actively participate towards building the nation, even with small steps and to take the responsibility of building it together. 
The new Pepsi TVC is enticing with popular faces like Hamza Ali Abbasi, SanamSaeed, Syra Yousaf and Azfar Rehman, all encouraging and leading youth to support the cause. The celebs and Pepsi are also using social media platforms to create awareness, encourage participation and providing avenues to everyone to come and be a part of it. 
So if you want to make a big and bright difference in someone’s life, join Pepsi and start #LightingUpLives and double the blessings of Ramadan.
Watch the brilliantly filmed and touching Pepsi Ramadan TVC here and be inspired! 

Lighting Up Lives this Ramzan
We’re on a mission to make this Ramzan brighter by taking our partnership with Liter of Light Pakistan one step further. On the purchase of every 1.75L Pepsi bottle, we will donate Re 1 towards #LightingUpLives across Pakistan! Spread the word and join us in this mission!
Posted by Pepsi Pakistan on Wednesday, June 10, 2015

For more details on how you can participate and start #LightingUpLives visit their Facebook page, here: https://www.facebook.com/pepsipk

 

#LightingUpLives and Bringing Smiles – My Goal this Ramadan!

2 Comments