The old adage goes “Distance makes the heart grow fonder” and when it’s your near and dear ones who are miles away from you the heart not only grows fonder it also waits and longs for being with them. For some it may be easy but for many it’s just not possible to be with their loved ones on special occasions. Building on this concept Shan Foods has brilliantly come up with its Ramadan/Eid TVC
The new Shan Foods TVC took the social media by storm and it went viral soon after its release. The concept of the TVC is so emotional, relatable and has a sentimental value for all those who have their loved ones away from them. Not only this, those who don’t, can still feel how its like to be away from your near and dear ones specially on festivals and special occasions. And of all relations the relation with mother’s is the most precious of all. A mother’s love is expressed through her cooking, the taste of the food from mother’s hands is irreplaceable, its the most delicious and yummiest of all in the whole world. But when you’re away from mother its that food one misses the most, but Shan brings that taste to you, the same taste of home cooked food at your table, just like your mother’s.
Food connects us all and when you’re living abroad the craving for home cooked Pakistani food is the most. Shan spices satisfy those cravings and makes it easier for anybody to get the same taste from back home. With Shan spices anybody can cook and its not just a spice mix, its a mix of love, family bonding, emotions and values packed with love for the loved ones away from home or anywhere in the world.
Shan’s TVC has proved that you don’t need popular faces to promote your brand. It’s that emotional connection with your audience that makes a brand a success and this TVC speaks for its self, with more than half a million views and 35,000 shares in less than two days its a hit!
If you haven’t watched this brilliant TVC yet, watch it now